ABOUT MY WORK
A selection of academic projects that demonstrate my development in fashion marketing, branding and digital strategy.
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FIRST YEAR
My first year built a foundation in fashion marketing, digital communication and visual branding. Projects included a digital campaign for Stella McCartney, a growth strategy for Adanola, and a sustainable collection and VM concept for Diesel, developing my understanding of brand
identity and audience engagement.
SECOND YEAR
My second year focused on applying strategy within real-world contexts. Projects included a marketing material review for Victoria’s Secret, a market entry strategy for Kizik, and an experiential concept for Coperni, strengthening my skills in brand positioning, consumer insight and creative strategy.
THIRD YEAR
My current work focuses on PR and communications, alongside developing my own brand within Fashion Futures. This includes exploring brand identity, positioning and audience engagement, while applying a more strategic, insight-led approach to communication and personal branding.
https://taliastreaterr.wixsite.com/formae
MY FINAL PROJECT
For my final project, my work explores how Guess can reconnect with Gen-Z consumers through the strategic use of digital technologies. Focusing on social commerce, AI-driven personalisation and immersive brand experiences, the project aims to strengthen brand engagement and cultural relevance.
This project demonstrates my ability to apply research, consumer insight and strategic thinking to develop creative, digitally focused marketing solutions. It highlights my skills in brand analysis, content strategy and understanding how fashion brands can communicate effectively with modern audiences.
CONTACT
I'm always looking for new and exciting opportunities. Let's connect!
