MY EXPERIENCE HIGHLIGHTS
A selection of industry experience and practical work that has shaped my creative and strategic approach to fashion marketing.
Paris Fashion Week Experience
I had the privilege of working at Paris Fashion Week 2025 with FashionWeekStudio, gaining firsthand experience in a fast-paced, high-pressure creative environment. From backstage preparation to live show execution, the experience pushed me outside my comfort zone, strengthened my ability to adapt quickly, and sharpened my professionalism under pressure. Working alongside a talented and supportive team was both inspiring and rewarding, leaving me motivated to continue growing creatively and professionally within the fashion industry.
backstage looks
arrivals
taking content
show preparation
final fittings
SOCIAL MEDIA INTERNSHIP
During my internship at Atelier Bravaa, I played an active role in developing the brand’s digital presence through content creation and targeted social media strategies. I produced both static and video content designed to increase engagement and reflect the brand’s identity.
By experimenting with formats such as reels, carousels and stories, and analysing performance metrics, I refined content to maximise reach and engagement. This strengthened my understanding of content strategy, audience behaviour and the role of digital platforms within fashion marketing.
PLACEMENT AT PASSENGER
During my internship at Passenger, I supported the development of social media content by analysing the brand’s GTM strategy and identifying key themes aligned with seasonal campaigns. I researched short-form video trends and translated these into content ideas for platforms such as TikTok and YouTube Shorts.
This approach helped the brand remain culturally relevant and increase engagement through on-trend, audience-focused content. It strengthened my ability to align brand values with digital content and create work that is both strategic and performance-driven.
KEY SKILLS DEVELOPED
Through my industry experience across fashion environments and digital platforms, I have developed a range of creative and strategic skills that strengthen my approach to fashion marketing and content creation.
CONTENT
CREATION
Developing visually engaging content that aligns with brand identity and audience expectations.
SOCIAL MEDIA STRATEGY
Understanding platform dynamics, audience behaviour and how to optimise content for engagement.
BRAND COMMUNICATION
Maintaining a consistent visual and tonal identity across all digital touchpoints.
TREND
ANALYSIS
Identifying and applying relevant trends to create timely, culturally aware content.
DIGITAL ENGAGEMENT
Analysing performance metrics to refine content and improve reach, interaction and visibility.
